Category: Strategy

Report: Meatless Monday Pilot Program

As part of my capstone project to complete my master’s degree, I worked with the Office of Brooklyn Borough President’s Office on the Meatless Monday pilot program. The program, which launched in February 2018, included 15 Brooklyn schools in various neighborhoods throughout the borough. Below is the executive summary of the final report that was […]

Giving Tuesday on Instagram: Rosedale Development Association

The following Instagram posts were a part of Rosedale Development Association’s 2016 Giving Tuesday campaign, which kicked off the organization’s end-of-year giving. The wordmark was created by RDA’s volunteer designer, which I then placed with photos from the year and wrote accompanying captions.

Social Media Campaign: We Are Rosedale

For my first Giving Tuesday campaign for Rosedale Development Association, I wanted to highlight the community members that RDA supports. It also later played into the We Aren’t Rosedale Without You marketing campaign that we did in 2015 to promote the Rosedale Community Survey. [View the story “Rosedale Development Association 2014 Giving Tuesday Campaign” on […]

Marketing Campaign: We Aren’t Rosedale Without You

Objective: The objective of our marketing campaign, “We Aren’t Rosedale Without You,” was to get as many people who live in the 66103 zip code to take the 2015 Rosedale Community Survey. The survey will help inform the 2015 Rosedale Master Plan, as well as Rosedale Development Association’s goals and priorities. At the very least, our […]

Communications Plan: Rosedale Development Association

After working with Rosedale Development Association for almost three years, it became clear that we needed a defined communications strategy to meet our goals. Below are links to both the Communications Plan I created, which also includes guidelines and helpful tips for other staff members, and the Presentation that I gave to the Board of […]

Event Planning: Healthy Halloween

Part of my role as Communications and Program Coordinator at Rosedale Development Association is organizing community events. One of our longest running and most well events is Healthy Halloween. Every October on a Saturday before Halloween, we invite the community to come celebrate with us, minus the candy. We have lots of games and activities, […]