Report: Meatless Monday Pilot Program

As part of my capstone project to complete my master’s degree, I worked with the Office of Brooklyn Borough President’s Office on the Meatless Monday pilot program. The program, which launched in February 2018, included 15 Brooklyn schools in various neighborhoods throughout the borough. Below is the executive summary of the final report that was […]

Flyers: Meatless Monday

As part of my capstone project for grad school, I worked with the Brooklyn Borough President’s Office to develop communications strategies and tools to improve participation in the Meatless Monday pilot program. The following are the flyers I created for the participating schools to send out to parents at various points in the school year. […]

Flyers: Rosedale Development Association

The following are flyers are created for various events and programs of Rosedale Development Association as the Communications & Program Coordinator: Bike-In Movie 2016 event flyer HamBINGO 2016 fundraiser flyer Healthy Halloween 2016 event flyer Historical exhibit flyer 2016 Plot to Plate event flyer RDA Benefits to Businesses handout RDA Fact Sheet

Course Paper: A More Resilient Food System for NYC

I wrote this piece for my “Environment and the Media” course while completing my master’s degree at Fordham University. A More Resilient Food System for NYC:  Lessons learned from Madison, Wisconsin and Boston, Massachusetts A Food System Facing Disaster New York City is the city that never sleeps, and that includes its food system. According […]

Project Presentation: Girl Scouts and the Environment

 For my final project for my Strategic Communication course at Fordham University, I was tasked with proposing a new initiative for a cause/organization to create some sort of social change. After having led my own Girl Scouts troop in my previous work and being passionate about environmental issues, I chose to propose changes to the […]

Giving Tuesday on Instagram: Rosedale Development Association

The following Instagram posts were a part of Rosedale Development Association’s 2016 Giving Tuesday campaign, which kicked off the organization’s end-of-year giving. The wordmark was created by RDA’s volunteer designer, which I then placed with photos from the year and wrote accompanying captions.

Social Media Campaign: We Are Rosedale

For my first Giving Tuesday campaign for Rosedale Development Association, I wanted to highlight the community members that RDA supports. It also later played into the We Aren’t Rosedale Without You marketing campaign that we did in 2015 to promote the Rosedale Community Survey. [View the story “Rosedale Development Association 2014 Giving Tuesday Campaign” on […]

Email Marketing: Rosedale Development Association

As the Communications and Program Coordinator at Rosedale Development Association, I was in charge of all of our digital marketing, including our email campaigns. While we always used MailChimp, at first I started out using the platform’s drag and drop builder. But after awhile, I realized that RDA’s brand needed to be represented on all […]

Feature: Rosedale Business Owner

Rosedale Business Owner Gives Back to Rosedale Park (Originally appeared in Rosedale Development Association’s newsletter, The Rosedalian, and at http://rosedale.org/news/business-owner-gives-back-rosedale-park/) You may know Pete Cashen as the owner of TMS, Inc., a mechanical contracting company at 701 Southwest Blvd., or as the co-owner of Dynamic Discs, a disc golf equipment company in both Emporia, KS and Rosedale. […]

Blog: HALO Internships

What it means to be a HALO intern December 2015 If you’re familiar with the HALO Foundation, you’ll know we’re all about changing lives. Normally when we say that, we mean changing the lives of at-risk youth around the world. But sometimes we also change the lives of bright college students in the Kansas City […]